By Doug Radkey | 07/26/2017
There is truly a science to the design and layout of a winning bar. Outside of implementing a timeless interior, a bar needs to consider many factors including but not limited to; efficiency, hyper-local competition, and overall guest experiences – within its design elements.
Completing a bars ‘concept plan’ should be one of the first steps any aspiring bar owner should take. A concept plan will outline vision, value, mission, and culture statements plus its initial architectural, entertainment, and menu development characteristics (wishlist).
Once you’ve defined your concept, you can begin adding more heart and soul to the design and overall guest experience strategies; the back-bone to a memorable bar. Every component of the bars interior design, entertainment plan, and menu development process should enhance the guests’ overall senses (also known as emotions).
Here are items you can work on for your vision, prior to delivering a presentation to any designer, consultant, and/or architect.
Energizing the Space | Consider ways to not only maximize the space, but energize the space. What experiences can you deliver? Use this time to consider adding space for live music and/or DJ’s, interactive games, mix of televisions, and the right mix of socializing and networking opportunities.
Social Space| In today’s market-space, it is imperative that all newly designed bars (and restaurants) take into account social media, guest photos, and guest videos. Keeping the energized space in mind, how can you add space with the right lighting for taking group photos (with your branding in the back ground) in addition to taking videos and photos of cocktails and/or food.
Bar-Back | The next focus needs to be on bar efficiency. Consider the size of establishment, guest capacity, and your point-of-sale requirements. Then add multiple bartender stations while choosing the correct equipment, bottle display, overhead glass racks (less breakage), and under-bar space plus the number of speed rails, ice stations, condiment stations, and sinks within a one pivot movement for each bartender. This will then determine the size of ‘bar’ required, which will assist in developing your budget.
Kitchen Space | A winning bar will also have a memorable food program. Offering premium food and focused, high-quality beer, wine, & cocktails is a recipe for maximum revenue potential in today’s market space. Ensure there is space for grills, flat-tops, deep fryers, burners, and a convection oven or combi-oven plus space for prep areas, freezers, and refrigeration to provide a profitable food program.
Seating and Lighting | This will entirely depend on the chosen concept. Your choice of lighting and seating will determine length of stay, the amount of money a guest will spend, and how they will interact with guests in their party plus other guests at your bar. This is just as important as laying out the actual back-bar itself and should be discussed with designers, architects, and consultants.
Branding | Consistency through all design elements (interior, exterior, menus, website, social media, and other marketing collateral) is the final consideration piece. Look for ways to incorporate subtle additions of logo colors and branding throughout the venue. Where guests will take the most pictures and videos, make sure there is a way that people will know they’re at your bar!
There are numerous other variables and details required, but starting with this will make you look like a pro when you meet with a designer by having a concept plan completed and a true vision of how you want your bar to be laid out. A professional designer should be able to then take your vision, tweak it to professional standards, and implement it into drawings that will ensure it meets local codes and your budget!